Top 10 FashionTech Startups in India

Top 10 FashionTech Startups in India, often referred to as FashionTech, has seen significant innovation in India. These startups are leveraging technology to revolutionize various aspects of the fashion industry, from retail and e-commerce to personalized styling and virtual try-ons. Here are the top 10 FashionTech startups in India that are reshaping how consumers experience and engage with fashion in the digital age.

1. Myntra

Myntra is one of India’s leading fashion e-commerce platforms, offering a wide range of clothing, accessories, and footwear for men, women, and kids. Founded in 2007 by Mukesh Bansal, Ashutosh Lawania, and Vineet Saxena, Myntra has transformed online shopping with innovative features like personalized recommendations and virtual shopping experiences.

Category	Details
Founded	2007
Founders	Mukesh Bansal, Ashutosh Lawania, Vineet Saxena
Headquarters	Bengaluru, India
Services	Fashion e-commerce
Popular Features	Personalized styling, virtual try-ons
Annual Revenue	Significant revenue growth
Website	Myntra

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2. Nykaa Fashion

Nykaa Fashion, a part of Nykaa’s beauty and fashion retail empire, offers a curated selection of clothing, accessories, and footwear from leading Indian and international brands. Launched in 2019, Nykaa Fashion combines beauty and fashion under one digital roof, catering to a diverse customer base.

Category	Details
Founded	2019
Parent Company	Nykaa
Headquarters	Mumbai, India
Services	Fashion retail
Popular Features	Integrated shopping experience with beauty products
Annual Revenue	Growth in online retailing
Website	Nykaa Fashion

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3. Ajio

Ajio, launched by Reliance Retail in 2016, is a fashion and lifestyle e-commerce platform offering a mix of trendy apparel, footwear, and accessories. Ajio stands out with its focus on indie and sustainable fashion brands, providing a unique shopping experience tailored to modern Indian consumers.

Category	Details
Founded	2016
Parent Company	Reliance Retail
Headquarters	Mumbai, India
Services	E-commerce fashion
Popular Features	Indie fashion focus, sustainable brands
Annual Revenue	Rapid growth in online sales
Website	Ajio

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4. LimeRoad

LimeRoad is a social-commerce platform that allows users to discover, share, and shop for fashion products. Founded in 2012 by Suchi Mukherjee, LimeRoad enables users to create their own style looks and shop from a wide range of apparel, accessories, and home decor items.

Category	Details
Founded	2012
Founder	Suchi Mukherjee
Headquarters	Gurugram, India
Services	Social-commerce fashion platform
Popular Features	Style recommendations, user-created looks
Annual Revenue	Growth in user engagement and sales
Website	LimeRoad

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5. Voonik

Voonik is an online fashion marketplace that offers a wide selection of apparel, footwear, and accessories for men and women. Founded in 2013 by Sujayath Ali and Navaneetha Krishnan, Voonik uses a personalization algorithm to provide customized fashion recommendations to its users.

Category	Details
Founded	2013
Founders	Sujayath Ali, Navaneetha Krishnan
Headquarters	Bengaluru, India
Services	Fashion e-commerce marketplace
Popular Features	Personalized shopping experience
Annual Revenue	Growth in user base and sales
Website	Voonik

6. FabAlley

FabAlley is a fashion brand offering trendy apparel, footwear, and accessories exclusively for women. Founded by Tanvi Malik and Shivani Poddar in 2012, FabAlley is known for its chic designs and affordable fashion options tailored to the modern Indian woman.

Category	Details
Founded	2012
Founders	Tanvi Malik, Shivani Poddar
Headquarters	New Delhi, India
Services	Women’s fashion
Popular Features	Trendy designs, affordable pricing
Annual Revenue	Increasing popularity and sales
Website	FabAlley

7. Zivame

Zivame is India’s leading online lingerie and intimate wear platform, offering a wide range of bras, panties, sleepwear, and activewear. Founded in 2011 by Richa Kar, Zivame has revolutionized lingerie shopping with its diverse product range and personalized fitting solutions.

Category	Details
Founded	2011
Founder	Richa Kar
Headquarters	Bengaluru, India
Services	Online lingerie shopping
Popular Features	Fitting solutions, wide product range
Annual Revenue	Growth in online lingerie market
Website	Zivame

8. KOOVS

KOOVS is an online fashion retailer offering western-style apparel, footwear, and accessories for men and women. Launched in 2010, KOOVS collaborates with international designers and brands to bring the latest global fashion trends to Indian consumers.

Category	Details
Founded	2010
Headquarters	Gurugram, India
Services	Western fashion e-commerce
Popular Features	International collaborations, trendy collections
Annual Revenue	Significant growth in online sales
Website	KOOVS

9. LBB (Little Black Book)

LBB (Little Black Book) is a discovery and recommendation platform for local experiences, including fashion, food, and lifestyle. Founded by Suchita Salwan in 2012, LBB connects users with curated recommendations for shopping, dining, and exploring their cities.

Category	Details
Founded	2012
Founder	Suchita Salwan
Headquarters	New Delhi, India
Services	Local discovery platform
Popular Features	Curated recommendations, local experiences
Annual Revenue	Growth in user engagement and partnerships
Website	LBB

10. Voylla

Voylla is an online fashion jewelry brand that offers a wide range of jewelry designs for men and women. Founded in 2012 by Vishwas Shringi and Jagriti Shringi, Voylla combines traditional craftsmanship with contemporary designs, catering to the fashion-forward consumer.

Category	Details
Founded	2012
Founders	Vishwas Shringi, Jagriti Shringi
Headquarters	Jaipur, India
Services	Fashion jewelry
Popular Features	Traditional craftsmanship, contemporary designs
Annual Revenue	Growth in online jewelry market
Website	Voylla

In conclusion, These top 10 Fashion Tech startups in India showcase the dynamic landscape of the fashion industry, where technology plays a pivotal role in enhancing consumer experiences and business operations. From personalized shopping experiences and social commerce platforms to innovative e-commerce solutions and niche marketplaces, these startups are at the forefront of driving innovation and shaping the future of fashion in India. As they continue to evolve and expand their offerings, these Fashion Tech startups are poised to influence trends, redefine fashion retail, and cater to the diverse needs of Indian consumers in the digital age.

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